Ask questions and create polls for your fans
Customers like to have their opinions listened to and Facebook and other social media can be one of the best places to get free feedback and comments from real customers while making them feel important and cared for. This can help you choose what kinds of new products to launch and learn how you can improve your business. When posting on your page, use Facebook's "Ask A Question" polling feature. An example of using this effectively, would be asking for customers opinions on what should be the next new dish or flavor at your restaurant.
Host fan only contests
Another thing everyone loves is a good contest. Large companies like Axe products and Red Bull energy drink have used this strategy to build customer engagement, and it works extremely well on Facebook. If you run a page for a product or store, try a merchandise giveaway for people who Like your page and write about their experiences with your product on the page or a story about your product. This can also work for musicians, artists, and almost any other type of page.
Invite your fans to ask questions and be personal
One of the best ways to make people feel satisfied and valued by your business is answering their questions and being personal with them. That means inviting them to ask questions or ask for help with your product and answering them promptly and personally, not with a robotic auto-responder or a form.
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